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The Science of Psychology
The Biological Perspective
Sensation & Perception
Motivation and Emotion
Testing and Intelligence
Treatment of Psychological Disorders
2013-14 Example Starters
When I was a kid...
In the future...
At a concert...
In a world...
If you were raised by wolves...
At a restaurant...
Basically I got in trouble because...
One does not simply...
If you were alone in the world...
When the zombies come...
When you're driving...
When I have kids...
We could test this out...
If we didn't have this...
In a rap battle...
I could use my knowledge of this to predict that...
While studying for my test...
_______ is related to _______ because...
When you are playing call of duty...
Biology, natural selection, and adaptation
Heightened human abilities
The Ninja and His Nemesis
Nature v Nurture
Gina and Tina: Separated Twins
Mere exposure effect
A learned preference for stimuli to which we have been previously exposed whether or not the stimulus was associated with something pleasurable or even whether we were aware of the stimulus.
Reacting to a sensation without thinking about it because you have been exposed to that sensation before.
Having a preference for something you are familiar with.
In social psychology, this effect is sometimes called the
Reacting/doing something because it has already been learned.
Examples/Functions of Mere exposure effect
When shopping for an MP3 player, you automatically consider the Apple iPod over a different brand, since you have been exposed to it a lot more.
Choosing the Verizon phone company because the Verizon commercials are constantly playing on TV, whether it be about a cell phone or a TV program..
Choosing a Coke instead of generic brand because it is more familiar and widely consumed.
When you are older and go grocery shopping, you pick the same brands as your mom because you grew up with them.
Teachers do this by wording the multiple choice questions on the test similar to the wording of the notes, so that you know the right answer because you have seen it before.
When you start driving you pick up the same bad habits your parents do because you have experienced them driving for years.
In this experiment they exposed Alzheimer's patients and elderly control patients, to cards of unfamiliar people and asked them to guess their age. They began testing the mere exposure effect when they showed them pairs of people both from the old set and a picture of a new face. The control group most often picked the face they had already seen before, however when the Alzheimer's patients picked, they too picked the face they had already seen but with no explicit recognition of the face. This showed that even in people with Alzheimer's who have impaired abilities of recognition still picked the face they had seen before because of the mere exposure effect. This also showed mere exposure is a form of subserving priming, we like what we are more familiar with.
Adam, A., Willems, S., & Van der Linden, M. (2002). Normal mere exposure effect with impaired recognition in Alzheimer’s disease. Cortex, 38, 77-86.
In another experiment done by Robert Zajonc, people were shown a Chinese character between one and twenty five times, the more the person would see the character through out the experiment the people would start to think that the character had a more positive meaning than before.
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